The music business as we know it is dying a fast death and gone are those days of pressing up and selling CDs. That's bad news for those still playing the same old music game but definitely not bad news for those artists and labels willing to ride the new wave. But all is not lost with the music industry.
Emerging trends in online marketing and social media optimization has created new opportunities to market to a larger audience. Those who survive will see the need to step outside of the traditional label relationship and be more cost effective while still being able to make money and have longevity in the business. Those who fail will continue to do what they've been doing. Nevertheless, there are some hot new trends to jump start any music promotion campaign in 2008.
8 MUSIC PROMOTION TRENDS FOR 2008
Viral Videos: We saw what it did for Soulja Boy. Imagine what a little creativity could do in your online promotions.
Digital Sales: It's killed CD sales but created new sales opportunities (i.e. ringtones, mobile marketing, etc). Combine your digital sales with your Myspace, Facebook, & social media marketing strategy.
Free Music: It's not completely free but funded by advertisers and sponsors. Heard of RCRD LBL or Spiral Frog? Find out how Puma & other advertisers are helping their artists promote their songs.
Online PR: Print media is always a great source of publicity but notice how magazines are shrinking in size and becoming less content & way too much ads. Besides, online PR gets your message out quicker and to a larger audience.
Blog, Blog, & Blog: Besides being a great tool to stay in touch with your audience, blogging also helps to optimize your search engine rank.
Guerilla Marketing: Nothing beats in your face marketing that you can't seem to avoid.
Control at the Hands of Your Audience: It worked for Radiohead when they let their fans name the price of their CD. It could work for you.
New media technologies: Myspace, Facebook, Ning, Bebo, Joost TV, Goodstorm Mixtapes. Need I say more.
Request the extensive version of this report by contacting Fabiola@NYLAEntertainmentGroup.com
By Fabiola F Fleuranvil
Friday, January 25, 2008
Thursday, January 24, 2008
Tips and Strategies On MySpace Music Marketing, Promotion And Online Branding For Artists
Now that you created your profile page on MySpace, how do you make sure people see it?
In order to promote your music, uploading songs, providing a bio or band history, uploading photos and video of your band playing or rehearsing, and joining various forums are all great ways to promote your music. But what about those people who are new to MySpace? Or those who don't read forums or blogs? What about record producers who don't have time to sift through hundreds of pages looking for their next big recording star? Making it easy to find your page will help you build a fan base and get noticed by labels. The tips listed below are ways you can market your page.
Tip#1: Links are important
Linking your page to other musician pages and to your web site will help to drive traffic to your profile page. The music community on MySpace is filled with musicians who are into making different types of music. Hooking up with some musicians and swapping links is a good way to expand your marketing net.
Record labels love to find two or three bands at a time in order to save money and minimize search efforts. If they find a band they like, they will also check out who is linked to the page. By helping out fellow musicians, you will be doing yourself a big favor as well.
Tip#2: Selling merchandise on MySpace
Since MySpace now allows you to sell CD 's and other promotional items on the site, this is a great opportunity to get your music noticed. Printed t-shirts, hats, mouse pads, and other merchandise can be printed up quickly and sold in order to build your fan base and advertise at the same time. If you have some cool stuff to sell, then you will build a reputation. More people will visit your page to see new items offered.
You can also partner with other musicians and sell items together if you choose. Cross-marketing with musicians of a different genre will allow you to tap into new markets. Most people enjoy a few different types of music. Appealing to different genres of music lovers will help build a strong, but mixed fan base.
Tip#3: Add keywords to your profile page
Specific keywords that demonstrate which genre your music belongs to, famous artists you sound like or admire, or a list of songs you upload can help get your page noticed by those conducting MySpace music searches. When people are in the mood to listen to different types of music, they usually conduct a search to find artists that match what they are looking for. Keywords allow your page to come up during searches.
Tip#4: Meeting new friends
Another way to increase traffic to your site is to meet others on MySpace. These can be musicians, music fans, tech junkies, or others that are interested in the music industry. Adding friends to your profile page will increase your exposure while increasing curiosity by those who are surfing the MySpace site. Pages that are popular will be looked at more often by others.
Increasing traffic to your profile page is crucial to your success on MySpace. While there are others way to market your music, the tips mentioned above are quick and easy to use. Getting your page out there will allow you to create a fan base and get you noticed by record labels.
Clive Calvin and Comnexis has just published a brand new book by a famous music executive directly involved in over 653 Platinum Records! Everything needed to succeed is here. Learn EXACTLY the same strategies used by Todays Top Superstars at: http://MySpaceMusicProfitMonster.com
In order to promote your music, uploading songs, providing a bio or band history, uploading photos and video of your band playing or rehearsing, and joining various forums are all great ways to promote your music. But what about those people who are new to MySpace? Or those who don't read forums or blogs? What about record producers who don't have time to sift through hundreds of pages looking for their next big recording star? Making it easy to find your page will help you build a fan base and get noticed by labels. The tips listed below are ways you can market your page.
Tip#1: Links are important
Linking your page to other musician pages and to your web site will help to drive traffic to your profile page. The music community on MySpace is filled with musicians who are into making different types of music. Hooking up with some musicians and swapping links is a good way to expand your marketing net.
Record labels love to find two or three bands at a time in order to save money and minimize search efforts. If they find a band they like, they will also check out who is linked to the page. By helping out fellow musicians, you will be doing yourself a big favor as well.
Tip#2: Selling merchandise on MySpace
Since MySpace now allows you to sell CD 's and other promotional items on the site, this is a great opportunity to get your music noticed. Printed t-shirts, hats, mouse pads, and other merchandise can be printed up quickly and sold in order to build your fan base and advertise at the same time. If you have some cool stuff to sell, then you will build a reputation. More people will visit your page to see new items offered.
You can also partner with other musicians and sell items together if you choose. Cross-marketing with musicians of a different genre will allow you to tap into new markets. Most people enjoy a few different types of music. Appealing to different genres of music lovers will help build a strong, but mixed fan base.
Tip#3: Add keywords to your profile page
Specific keywords that demonstrate which genre your music belongs to, famous artists you sound like or admire, or a list of songs you upload can help get your page noticed by those conducting MySpace music searches. When people are in the mood to listen to different types of music, they usually conduct a search to find artists that match what they are looking for. Keywords allow your page to come up during searches.
Tip#4: Meeting new friends
Another way to increase traffic to your site is to meet others on MySpace. These can be musicians, music fans, tech junkies, or others that are interested in the music industry. Adding friends to your profile page will increase your exposure while increasing curiosity by those who are surfing the MySpace site. Pages that are popular will be looked at more often by others.
Increasing traffic to your profile page is crucial to your success on MySpace. While there are others way to market your music, the tips mentioned above are quick and easy to use. Getting your page out there will allow you to create a fan base and get you noticed by record labels.
Clive Calvin and Comnexis has just published a brand new book by a famous music executive directly involved in over 653 Platinum Records! Everything needed to succeed is here. Learn EXACTLY the same strategies used by Todays Top Superstars at: http://MySpaceMusicProfitMonster.com
Three Basics for Success in the Music Industry
The music industry is full of talent that may never find success. It is unfortunate that it may take years to get a record deal, even if you're awesome! And in the independent music world, it still takes hard work to succeed, even with the increased amount of opportunities for this group. The moral of the story is, "don't put all your eggs in one basket." Basically, you have to really know your stuff, network with music contacts and know your goals. You don't want to end blending in with the rest of the music industry hopefuls that don't succeed.
Let 's be honest, we all know that too many demos and press kits end up in the trash. So, try stepping away from the idea of a record deal being your only way to success. The music industry is moving out of the traditional brick and mortar and into the digital realm. Independent music artists are finding more and more ways to get there music out of their sheds and into everyone 's iPod. Up and coming artists looking for play time will get their name out there not by sending out hundreds of demos, but by getting their face and name on the web, getting their music played for the people who will listen, and building up a huge fan base.
When you have been at it for years or if you are just starting out, forget fame and fortune for a second, and get down the basics of the music industry:
1. Literally, you have got to know your stuff:
If you're truly devoted to making it in the music industry, then be committed to your music first. Practice and master your craft because we all know there is always room for improvement. This is the most practical yet significant recommendation you'll ever get. If you want to make a lasting impact and develop a steady, long term music industry career you should take the time to develop your own distinctive sound. Whether it 's your voice or your piano, you should be unsurpassed at what you do. Only hard work and devotion will get you there.
2. Be Seen!
The key is to build a fan base and the only way to do that is to play live! Don't be a snob about it either. Play anywhere and everywhere you can. Broadcast your performance schedule on your website, in local papers or through your friends and family. Music contacts in the music industry are obtained at performances and gigs.
In addition to playing live, you have to get your music heard. The radio, Internet radio, on your website, MP3s, ringtones, podcasts and web videos are all usable outlets. Take advantage of all the options out there available to independent music artists.
3. Lastly, Be Available.
Four out of five times, the first thing people do when. Find a way to connect to your website visitors. Tell stories, blog, put up pictures, schedules, freebies and anything else you can think of. Talk about what your music means or where you derive inspiration.
The bottom line really whether or not you have talent and are marketable in the music industry. Next, you have to put the time and effort into actually marketing your independent music to fans, music contacts and to anyone else who will listen. Take the time and put in the extra effort and success will come your way!
Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author/creator of best-selling music biz books, courses, audio products & "How to" resources that helped 1000s. Go to http://www.TheIndustryYellowPages.com for more info on music contacts, music industry & independent music.
Let 's be honest, we all know that too many demos and press kits end up in the trash. So, try stepping away from the idea of a record deal being your only way to success. The music industry is moving out of the traditional brick and mortar and into the digital realm. Independent music artists are finding more and more ways to get there music out of their sheds and into everyone 's iPod. Up and coming artists looking for play time will get their name out there not by sending out hundreds of demos, but by getting their face and name on the web, getting their music played for the people who will listen, and building up a huge fan base.
When you have been at it for years or if you are just starting out, forget fame and fortune for a second, and get down the basics of the music industry:
1. Literally, you have got to know your stuff:
If you're truly devoted to making it in the music industry, then be committed to your music first. Practice and master your craft because we all know there is always room for improvement. This is the most practical yet significant recommendation you'll ever get. If you want to make a lasting impact and develop a steady, long term music industry career you should take the time to develop your own distinctive sound. Whether it 's your voice or your piano, you should be unsurpassed at what you do. Only hard work and devotion will get you there.
2. Be Seen!
The key is to build a fan base and the only way to do that is to play live! Don't be a snob about it either. Play anywhere and everywhere you can. Broadcast your performance schedule on your website, in local papers or through your friends and family. Music contacts in the music industry are obtained at performances and gigs.
In addition to playing live, you have to get your music heard. The radio, Internet radio, on your website, MP3s, ringtones, podcasts and web videos are all usable outlets. Take advantage of all the options out there available to independent music artists.
3. Lastly, Be Available.
Four out of five times, the first thing people do when. Find a way to connect to your website visitors. Tell stories, blog, put up pictures, schedules, freebies and anything else you can think of. Talk about what your music means or where you derive inspiration.
The bottom line really whether or not you have talent and are marketable in the music industry. Next, you have to put the time and effort into actually marketing your independent music to fans, music contacts and to anyone else who will listen. Take the time and put in the extra effort and success will come your way!
Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author/creator of best-selling music biz books, courses, audio products & "How to" resources that helped 1000s. Go to http://www.TheIndustryYellowPages.com for more info on music contacts, music industry & independent music.
Wednesday, January 23, 2008
New Featured Artist Blog
Featured Solo Artist Keith Welch has a new blog! Be sure to check it out at http://www.myspace.com/keithrwelch.
Monday, January 21, 2008
MySpace - the most successful social network
According to Alexa MySpace is on position sixth in the list of most frequented website. It is the biggest online community worldwide in front of Facebook.
MySpace was founded originally as a platform for musicians for communication with fans. Music band should be able to inform the fanx about the latest news, concerts and other events. But the site quickly turned into a communication platform for everyone. Teenagers express themselves on MySpace and grown ups can find people with similar interests and hobbies.
Each MySpace member gets a personal profile - the so called "space". This profile includes a couple of standard elements like blogs and buddy lists. There's also a comments section where friends can express their opinion and leave greetings. Every user is able to change the genereal appearance of their own profile by adding css styles. You can also enter HTML code to specific areas of the profile. You do not need to know anything about web programming - there are lots of MySpace profile pimping sites, so called MySpace Layouts websites out there. Most of these sites offer their service for free. They provide premade layouts and some of the also contain background graphics and other tools to modify a MySpace profile. Usually they provide a html code snippet. A user just has to copy the code snippet into the appropriate fields of their Space.
Most of these layouts are free and are related to a specific topic. You can find layouts for most of the famous rock and pop musicians and you also find a a lot of celebrity related layouts.
Currently MySpace has about 300 million registered users worldwide and the number increases every day. Though, the number of active members is not published.
MySpace is a great place to express yourself and find new friends or people with similar hobbies. You may also seek for potential business partners or new band members partners. MySpace is still music related but you can also include other media in your profile. Many internet websites tried to copy the concept of MySpace and start a similar service but none of them is as successful as MySpace.
MySpace was founded originally as a platform for musicians for communication with fans. Music band should be able to inform the fanx about the latest news, concerts and other events. But the site quickly turned into a communication platform for everyone. Teenagers express themselves on MySpace and grown ups can find people with similar interests and hobbies.
Each MySpace member gets a personal profile - the so called "space". This profile includes a couple of standard elements like blogs and buddy lists. There's also a comments section where friends can express their opinion and leave greetings. Every user is able to change the genereal appearance of their own profile by adding css styles. You can also enter HTML code to specific areas of the profile. You do not need to know anything about web programming - there are lots of MySpace profile pimping sites, so called MySpace Layouts websites out there. Most of these sites offer their service for free. They provide premade layouts and some of the also contain background graphics and other tools to modify a MySpace profile. Usually they provide a html code snippet. A user just has to copy the code snippet into the appropriate fields of their Space.
Most of these layouts are free and are related to a specific topic. You can find layouts for most of the famous rock and pop musicians and you also find a a lot of celebrity related layouts.
Currently MySpace has about 300 million registered users worldwide and the number increases every day. Though, the number of active members is not published.
MySpace is a great place to express yourself and find new friends or people with similar hobbies. You may also seek for potential business partners or new band members partners. MySpace is still music related but you can also include other media in your profile. Many internet websites tried to copy the concept of MySpace and start a similar service but none of them is as successful as MySpace.
Friday, January 11, 2008
Artist Bio - Keith R. Welch
Keith R. Welch began playing guitar at the age of 9 and was performing with his parents** within a year on the local Utah circuit playing covers by artists such as Chuck Berry, CCR, The Beatles, and The Rolling Stones.
After hearing Eddie Van Halen and Randy Rhoads, Keith devoted all of his spare time to the guitar and would often practice eight or more hours each day. Keith played in various cover bands during and after his high school years and eventually formed his own group.
In the early 90’s Keith moved to Colorado to play the Denver club scene. In 1993 he was recruited to play Sturgis, an annual "bikers" convention in South Dakota, and returned in 1996 with the band Boss Blue as the opening act for The Jimmy Van Zant Group.
Keith was hired as a studio musician for local Colorado artist Ceaser X in early 2000, and later that year entered and won the "Prepare to Shred" contest hosted by guitar guru Marc Seal.
In 2001 he began writing and recording instrumental guitar music, playing all of the supporting instruments in the project himself.
Keith has volunteered his time and talents to local churches and non-profit organizations, playing multiple worship services and pastor's conventions along the front range and into Arizona.
Keith has gained much recognition recently as a local Colorado favorite and featured performer at the Rocky Mountain Taste Of Spring (2005) , The Big Event and Girlfriends Against Breast Cancer (2006), Jazz on the Plaza, J & R Graphics open house, 5280 Hypnotherapy Grand Opening, and Out of The Darkness walk (2007).
In late 2007 Keith released his latest all original instrumental collection on CD, State of Grace. Individual tracks are available for download in .mp3 format from Keith's MySpace site.
Keith currently resides in Littleton, Colorado where he actively composes new music from Strange New Day Productions. Keith is also accepting live and studio engagements for 2008 - 2009.
Please contact (303) 258-6610 for booking information. Tracks and info available online at http://www.myspace.com/keithrwelch.
**Keith's parents still enjoy making music together, and currently operate a successful Ebay Store from their home in Utah.
After hearing Eddie Van Halen and Randy Rhoads, Keith devoted all of his spare time to the guitar and would often practice eight or more hours each day. Keith played in various cover bands during and after his high school years and eventually formed his own group.
In the early 90’s Keith moved to Colorado to play the Denver club scene. In 1993 he was recruited to play Sturgis, an annual "bikers" convention in South Dakota, and returned in 1996 with the band Boss Blue as the opening act for The Jimmy Van Zant Group.
Keith was hired as a studio musician for local Colorado artist Ceaser X in early 2000, and later that year entered and won the "Prepare to Shred" contest hosted by guitar guru Marc Seal.
In 2001 he began writing and recording instrumental guitar music, playing all of the supporting instruments in the project himself.
Keith has volunteered his time and talents to local churches and non-profit organizations, playing multiple worship services and pastor's conventions along the front range and into Arizona.
Keith has gained much recognition recently as a local Colorado favorite and featured performer at the Rocky Mountain Taste Of Spring (2005) , The Big Event and Girlfriends Against Breast Cancer (2006), Jazz on the Plaza, J & R Graphics open house, 5280 Hypnotherapy Grand Opening, and Out of The Darkness walk (2007).
In late 2007 Keith released his latest all original instrumental collection on CD, State of Grace. Individual tracks are available for download in .mp3 format from Keith's MySpace site.
Keith currently resides in Littleton, Colorado where he actively composes new music from Strange New Day Productions. Keith is also accepting live and studio engagements for 2008 - 2009.
Please contact (303) 258-6610 for booking information. Tracks and info available online at http://www.myspace.com/keithrwelch.
**Keith's parents still enjoy making music together, and currently operate a successful Ebay Store from their home in Utah.
Subscribe to:
Posts (Atom)